Mars
Mars knew it was time to make a move. We helped them bring products people love to consumers, retailers, and partners in creative, effective new ways.
Mars is a multinational manufacturer that has proudly made treats, nutritious meals, and many of your favorite products for over 100 years. Drawing on principles of quality, responsibility, mutuality, and efficiency, they work to build a better world for generations to come, creating the world we want tomorrow today. Our powerful partnership is based in identifying changes in the product landscape, meeting the challenge of new needs with technology and design expertise, and creating experiences for an ever-shifting world.
We work with Mars to shape the future.
As need and desire create increasingly digital worlds, we partner closely with Mars to create innovative and outstanding consumer experiences.
We took the Mars people know and love into new spaces.
Saving Halloween in the Nick of Time
In summer of 2020, Mars reached out with a big ask: take Halloween from streets to screens. In just 12 weeks, we worked closely with their team to tap into the spooky spirit of the holiday, creating a one-of-a-kind digital experience that gives families the power to go door to door, collect candy credits, and redeem them from retailers for real candy.
Neighborhoods Without Borders
Drawing on Mapbox, we turned the United States into a Halloween playground—by visiting a mutually approved family network trick-or-treaters could keep it safe and fun.
Design Your Own Door and Avatar
A library of creative assets featured a world of spooky options and scary sounds, letting families express their creativity.
Tricks, Games, and Sponsored Attractions
From snakes in a can to Tricky Trivia to sponsored locations from Boys & Girls Club, Nascar, and major children’s media companies, we created an interactive, gamified universe with all kinds of rewards.
Buy and Redeem Candy
Stripe, Shoppable, Snipp, and American Express made it possible to partner with retailers, letting parents swap virtual candy for real sweets online or at retail locations.
We brought buying power to a global market.
Delivering Kind to the United Kingdom
Uniting digital and physical brand experiences has become an expectation for consumers: Mars leveraged their new D2C platform to deliver Kind products directly to the United Kingdom’s door. Drawing on Drupal and Adobe Commerce, previously known as Magento Commerce, we brought seamless shopping, promotions, and new products together in one powerful commerce experience.
Experiential Commerce
Leveraging Adobe Commerce's, previously known as Magento Commerce, native features and Drupal's functions, we created an engaging online shopping experience.
International Potential
The KIND UK experience easily scales for additional or varying products, making it a model for other countries’ markets and lines of business.
When frontline workers became front and center, we worked with Mars to Say Thanks with Snickers.
A Fast and Sweet Response
COVID-19 highlighted frontline workers’ always-valuable contributions in a big way. as more important than ever. We combined forces with Mars to let them know how much they were appreciated: working with Shopify and Drupal, we gave people the ability to send shareable boxes of Snickers directly to frontline workers.
Double the Thanks
We helped Mars pivot to a promotion suited to the moment: when users purchased 24 bars, Mars was able to further express thanks to the community by doubling their gift.
Fast and Collaborative Development
Drawing on Shopify’s functionality, we built the Say Thanks with Snickers microsite in two weeks with a five-person team.
Efficiency and innovation continued to make us a natural fit for Mars’ needs.
Bringing Quality Food to the Nation’s Pets
James Wellbeloved needed a way for people to order natural and healthy dog, cat, and ferret food from their website. Within a matter of weeks, we implemented Shopify, translating their full product line to an intuitive shopping experience that looked and felt as wholesome as the brand.
Product Information Management
Working with Shopify, we created a single, accurate view of product data, ensuring accurate inventory, efficient ordering, and a variety of buying models for users.
A Branded, Scalable Vision
We created a theme that helped the experience visually reflect the brand, but left room for further personalization and growth.
Our culture of co-innovation helps build experiences that connect people and products, whatever that means in the moment. Together, we take leaps that help Mars make the next best thing.
We start with a critical insight: adapting to a changing landscape by creating fresh and forward-thinking digital experiences. From there, we bring data, design thinking, and technology to the table, translating functional needs and branding vision to next steps. Through this flow, we are able to rapidly iterate, building the kind of experiences that capture the spirit of a product, and put it into people's hands.